Scope of Digital Marketing in India - 2021 (Post COVID)

Technology has come to play a critical role in the business world. It has disrupted almost all commercial industries on a global scale. It has made it almost impossible for a company to be rigid and stick to its comfort zones. In these times of uncertainty and change, companies must learn to respond to such disruption, rather than stick to traditional ways, to survive in their respective industries. Let's see how technology has advanced digital marketing in India.

Today, most of the world's population is active on the Internet and ultimately consumes a considerable amount of content through social media. A recent study shows that people now spend 8-10 hours of their day online. Social media usage increased by up to 82%, gaming by 76%, and video playback increased by 113%. The number of people using Zoom and Google Classroom exceeded 6 million and 4 million, respectively. The use of Netflix, Facebook and YouTube is increasing like never before. Facebook saw an increase in users from 140 million to 170 million. Netflix enjoys up to 24 million views and users. The increase in YouTube usage is over 15.3%. Even a startup has the scope to operate globally due to the absence of geographic barriers online, courtesy of social media platforms and digital marketing.



Businesses must expose themselves and take advantage of these opportunities to increase their brand visibility, return on investment, and customer loyalty. With practical strategies, businesses can achieve their goals with a combination of organic and paid digital marketing methods and end up saving a substantial amount on their advertising cost. In hindsight, digital marketing is here to stay. Let's look at the different aspects and areas of digital marketing in India to better understand the concept.

The Scope of Digital Marketing in India: An Overview

You will find a wide scope in digital marketing. A company can reach its target group of customers. You can also attract more audiences with the use of smart strategies. Marketing through digital channels is faster than the conventional method. Businesses get instant feedback. It is a time saver.


Traditional marketing is an offline method. Telephone calls, print advertisements, billboards, newspapers , brochures, direct mail letters, etc. are some of the means used. The traditional way of marketing is more expensive, time-consuming, and resource-intensive.


Startups and even SMEs have switched to digital marketing. It is easier for a start-up to advertise its products and services through digital platforms. Information can be widespread and requires fewer resources. It is very beneficial for start-ups. Due to the trend of digital marketing in India, it is easier for them to save money on ads.


India is moving towards digitization. Almost all companies are committed to digital marketing. Lately, there has been a significant investment in digital platforms by listed companies such as Facebook and Google. Google is investing $ 4.5 billion in Internet companies and Facebook is investing $ 5.7 billion. This clearly shows a ray of hope for the future of digital marketing in India.


Read More:- How to Start a Digital Marketing Agency in India?


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