Let's first understand what Domain Authority (DA) is. Developed by Moz, Domain Authority is a website quality metric that indicates the site's ability to rank on different search engines.
The more domain authority your website has, the higher its ranking on Google. Domain authority ranges from 1 to 100, the higher the score the better.
The domain authority shows the credibility of a website among other competing websites, based on various factors, such as backlinks.
Increasing the number of links will help the website to increase the authority of your domain and will also increase the likelihood that pages from that domain will rank higher in search engines.
Domain authority is generally calculated by the number of linked websites, but the quality of those linked websites is even more important. Links from various high domain authority websites themselves pass much more authority to the sites they link to.
This shows that sites with higher domain authority have exponentially more inbound links, and then they pass exponentially more authority when linking to other websites. Check out the best practices for improving your site's domain authority.
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- Natural Link Building
For natural link building to work for your website, you need to have link-worthy content present on your site. It is important to publish excellent content on your website that attracts links from other websites.
When someone finds your website, they will read your articles and blogs and when they like it, they will link to one of your articles. This is known as natural link building. Content that is useful and easy to read helps other readers who may want to refer you to your articles.
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This process is beneficial, but you need to be patient as it takes enough time to attract readers to the website for some of the readers to share your content on their blogs or websites.
- Optimize Content On the Page
Search engine optimization is really important for both Google search engine ranking and improving your domain authority, so it is necessary to optimize all your content on the page correctly, including title tags, the content present on your website and image alt tags.
Also, include your main keywords in the content and keep all your links short and relevant.
- Internal Bonding
Internal links are links that go from one page on your website to a different page on the same website. They are designed so that visitors can easily navigate your site. Internal links help reduce bounce rate (average time a visitor spends on your site).
You can also link to your previous posts, which will make your content even more captivating and informative. But be sure to link to a previous post only if the content is related to each other.
This will help search engine robots find your site content and easily crawl it. Internal links help both users and search engines to navigate your website properly. Also, an important thing to keep in mind is that every internal link must be a tracking link.
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